About four years ago, I happened upon an amazing line of outdoor/adventure clothing. Now, whenever I race, ride, hike, or paddle, it's what I wear. The stuff is made by a small New Zealand-based company called iRule. I've been recommending them to friends for years with great feedback. So, I finally decided to do something proactive about getting their line into the US more inexpensively.

The clothing is all high quality synthetic/wool manufactured on the South Island of New Zealand (rather than in some cheap labor sweatshop somewhere). That, plus unfavorable exchange rates and shipping costs make it rather expensive to sell in US markets. So, I called them, worked out a deal and ordered a bunch of their clothing to resell here in the US.

Thus, iRule USA was born. iRule USA is an official affiliate of iRule New Zealand.

US customers can now purchase iRule clothing at below what it would cost if purchased individually from New Zealand. Furthermore, if I have the item in stock (my shopping cart will tell you!), then the items will arrive in standard US shipping times (2-3 days). If I don't have the items, I can order them with my next bulk order and pass the savings on to you.

Most iRule products can be customized to your needs. You can get a nano chamois (like tri shorts) or a standard mountain-biking chamois (larger with more padding). You can also vary the leg length on many of the products (short, 2/3 length, full length). For a complete listing of iRule products and their features, please visit iRule New Zealand.

I am trying to get iRule established in the US because I am a true fan of their products. I love being outdoors. I have been adventure racing for almost a decade, and I've tried lots of different brands of gear and clothing. The iRule product line is unsurpassed in quality and in features. They use the latest synthetic fabrics and New Zealand merino wool. And the thigh pockets on the tights and shorts absolutely rock!

I typically have the following in stock (in various sizes):

Lastly, I always carry my inventory with me when I drive to races, so you can save a few dollars by buying from me there. I drive a large (23' long) white Sprinter van with the license plate "MARK ARK". One day, I may even get some iRule logos for the sides.

Thanks for listening!
Mark Lattanzi

Shop at the iRule USA store

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